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Wioletta
Pasionek

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Hi! I live in Warsaw, but my heart will always belong to the Bieszczady Mountains. For over a decade, I have passionately worked as a Marketing Manager, specializing in building strong brands and effective communication strategies. My experience spans both public relations and digital marketing, enabling me to approach promotion in a comprehensive way. After hours, I create websites, combining creativity with modern technologies.

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About me

My Story

I started with words – literally. I graduated in journalism and political science, because I’ve always been drawn to telling stories. Over time, these stories evolved into the world of brands, campaigns, and strategies. Today, I am a marketing manager with over fifteen years of experience, and my professional life is mostly focused on the automotive industry – dynamic, concrete, and full of challenges.

For years, I’ve been working in an international environment. Currently, I am responsible for marketing in Central Europe at Ultinon Motion (a car lighting manufacturer). I enjoy combining an analytical approach with creative thinking – because for me, marketing is more than just numbers and reach. It's about building relationships, trust, and emotions.

After hours, I return to my roots: I write, design websites, and draw inspiration from the digital world. Although I live in Warsaw, my heart remains in Ustrzyki Dolne – the place where everything started with simple words and big dreams.

Marketing with Passion

What I do on a daily basis
Public
Relations

I make sure the brand resonates – both in the media and in the eyes of the customers. I believe a powerful story, told at the right moment, can work wonders. I build trust not just with words, but with actions that truly shape the company’s image.

Web
Analytics

I love knowing what works – I dive deep into data, pulling out the key insights that drive bold decisions. Excel and tools like Google Analytics are my secret weapons in crafting powerful campaigns.

Web
Development

I create websites that not only look great, but actually work and are user-friendly. Each project is treated individually – from layout to font, every detail matters, and content reigns supreme. I focus on clarity, fast loading times, and functionality because a good website should support business goals, not just look pretty."

Trade
Marketing

I support sales by creating tools and strategies that help business partners better promote products. I focus on building relationships with distributors, delivering valuable solutions that drive mutual growth. For me, well-planned trade marketing is not just about supporting sales – it’s also about fostering customer loyalty.

Digital Marketing

Running campaigns, posting plans, and digital ads – that’s my everyday hustle. I love it when things click (literally!). I’m always experimenting with formats, testing, and analyzing – because in the online world, nothing ever stands still. I’ve got solid experience working with influencers, creating real, authentic campaigns that boost reach and engagement.

Content Marketing

I write – content that’s sharp, has personality, and grabs attention. Because the right words can make all the difference. Writing isn’t just another task on a to-do list for me – it’s where the magic happens. And in the age of AI, the content we share online has never been more crucial.

Experience

Here, I developed my skills
Currently
Ultinon Motion Poland
Marketing Manager CE

I create and roll out trade marketing strategies in the Automotive Aftermarket across Central Europe. I support sales, handle promotions, trade shows, and work with partners – from the initial idea to execution and results analysis. I also make sure that marketing activities match business goals and the brand’s visual identity across different markets.

2012-2017
Feu Vert Polska Sp. z o.o.
Dyrektor ds. Zakupów i Marketingu

I’ve led 360° marketing initiatives – from strategy to offline and digital campaigns. My focus was on brand building and improving the effectiveness of our efforts. At the same time, I managed the purchasing department. By leading both the marketing and purchasing teams, I ensured smooth collaboration between departments and, most importantly, strong financial results.

2010-2012
Vershold Polska Sp. z o.o.
Senior Buyer

I was responsible for the development of the DIY and automotive accessories categories, focusing on importing products from China – from finding suppliers to final negotiations. I worked closely with Jeronimo Martins Polska, leading joint business discussions and tailoring our offer to meet the needs of their network

2008-2010
Praktiker Polska Sp. z o.o.
Kupiec

I managed the lighting and electrical accessories category – from selecting suppliers to in-store display strategies. I negotiated terms, analyzed the market, and made sure the product range was up-to-date, competitive, and selling well.

2006-2008
OBI Ukraina Franchise Center
Category Manager

I was responsible for launching the OBI brand on the Ukrainian market – I built the purchasing structure, created a team, and developed relationships with suppliers. I managed purchasing processes, negotiated terms, and ensured the right product selection for our offer.

Education

I studied at:
2017
SEMCamp University
Marketinig Masters

Advanced Performance Marketing Course, focusing on the practical use of Google tools and other advertising platforms. The program covered data analysis, paid campaign optimization, as well as skills in HTML, CSS, JavaScript, and marketing automation. Completing this course equipped me with hands-on expertise in Google Ads, Facebook Ads, email marketing, Tag Manager, and Google Data Studio.

2016-2017
Uniwersytet WSB
Innowacyjny E-Marketing

Postgraduate studies focused on acquiring knowledge in internet marketing and current trends in e-marketing. The program concentrated on the effective use of online tools, as well as the rapidly developing field of e-business. Participants gained skills in creating and optimizing online advertising campaigns, managing company presence on the web, data analysis, and monitoring the effectiveness of marketing activities.

2009-2010
Uniwersytet SWPS
Praktyczna Psychologia Społeczna

These studies provided knowledge in psychology, which is invaluable in marketing, especially in understanding consumer motivations and behaviors. The program covered topics related to interpersonal communication, social influence theory, and the psychology of emotions, all of which are crucial when creating effective marketing campaigns.

2003-2004
Uniwersytet SWPS
Negocjacje i Mediacje

The program focused on negotiation techniques, conflict resolution, and reaching agreements in difficult situations, enabling effective negotiation of favorable cooperation terms. Participants gained skills in managing tense situations and conducting conversations that maximized company benefits while maintaining positive relationships with business partners

Skils

I'm just that talented"
  • Website Development

    This is the skill I'm most proud of. I taught myself everything – HTML, CSS, and PHP are the environments where I feel right at home. When building websites, I mainly rely on WordPress and PrestaShop, tailoring them to meet user needs while focusing on both functionality and aesthetics.

  • Marketing strategy and planning

    Effective actions start with a well-thought-out strategy. I specialize in creating and implementing marketing strategies that address market needs and help businesses achieve their goals. I analyze the market, competition, and trends to ensure the actions taken are truly effective.

  • Digital marketing and web analytics"

    I've got hands-on experience managing online campaigns, working with influencers, and running social media pages. I rely on analytics tools like Google Analytics and Facebook Insights to track performance. From there, I craft recommendations that help fine-tune campaigns and boost their impact.

  • Industry trade show organization

    I organize the company's presence at trade fairs and industry events – from planning to execution. I collaborate with influencers and ensure that our promotional efforts are well thought out and yield tangible results. I'm the 'producer' of all kinds of events, the go-to person for everything. From budgeting to cleaning up after the event."

Foreign languages

Spoken and written
  • Polish

    Native language, fluently used in both speech and writing. My proficiency in Polish allows me to effectively manage internal and external communication in professional projects. My education has further solidified my language skills and my ability to craft precise messages.

  • English

    Advanced level – enabling fluent communication in a professional environment, both in speaking and writing. My English skills allow me to collaborate effectively with international teams and clients – in everyday communication as well as during negotiations.

  • Russian

    Intermediate level, used in my work in Ukraine – enabling business communication and understanding of documents. My knowledge of Russian facilitates collaboration with partners from Russian-speaking countries and former Soviet states, as well as effective project management in this region.

  • German

    Intermediate level (B2), allowing for conversations and understanding of specialized texts. Thanks to my knowledge of German, I had the opportunity to work on international projects with German-speaking partners. Currently, my proficiency would benefit from being refreshed through daily language use.

My passions

What I do after hours
  • Building Websites

    Pasjonuję się tworzeniem stron internetowych, łącząc estetykę z funkcjonalnością. Działam na WordPressie. Każdy projekt traktuję indywidualnie, dbając o to, by spełniał oczekiwania użytkowników i wyróżniał się na tle konkurencji.

  • Cinema

    I love cinema that goes beyond the mainstream – especially festival gems and experimental films. I’m drawn to stories that challenge the mind, address important issues, and offer fresh perspectives. These films always leave me thinking.

  • Wanderlust

    Travel, for me, isn’t just about taking a break – it’s about diving into new cultures and discovering places that stir the soul. Every journey is a chance to expand my horizons, spark fresh inspiration, and connect with people along the way. I love straying off the beaten path, chasing hidden gems that are just as captivating as the big-name spots. It’s these unexpected moments and discoveries that make each trip truly unforgettable.

  • Orthodox Church architecture

    For me, exploring church architecture isn’t just about admiring buildings – it’s about uncovering deep traditions and rich symbolism that tell stories of the past. Each sacred structure offers a glimpse into the cultural and artistic heritage that shaped it. That’s why I find myself often wandering through the heart of Podlasie and southeastern Poland, where these hidden treasures are waiting to be discovered.

  • Sport

    I like to keep moving – it helps me stay balanced and feel good. Staying active isn’t just about health for me; it fuels my motivation and keeps my mind sharp. Sports are also about the emotions, the highs and lows I live through while cheering for my favorite volleyball team – Projekt Warszawa. Through thick and thin – always. It's that passion and energy that keep me coming back for more.

  • Ethnography

    Ethnography is my passion – a way to get closer to the roots of diverse cultures. I’m especially drawn to the Lemko region – its traditions, customs, and rich history. I strive to understand how people from this area lived, thought, and experienced the world. I’m fascinated by the cultural richness of this region, where Slavic, Eastern, and Western influences intertwine in a unique and powerful blend.

Foreign languages

Speaking and writing
  • Polish

    Polish is my mother tongue, spoken and written fluently. My language skills enable me to manage both internal and external communication effectively in professional projects. Additionally, my education has strengthened my linguistic competence, allowing me to express myself clearly and precisely.

  • English

    My advanced level of English enables smooth communication in a professional environment, both spoken and written. It allows me to collaborate effortlessly with international teams and clients, whether in daily interactions or during negotiations. This fluency helps build strong relationships and ensures effective communication.

  • Russian

    My intermediate-level Russian skills have been useful for business communication and understanding documents during my work in Ukraine. This knowledge also makes it easier to collaborate with partners from Russian-speaking countries and former Soviet states, helping me manage projects effectively in the region.

  • German

    My German skills are at an intermediate level (B2), which allows me to hold conversations and understand specialized texts. Thanks to this knowledge, I’ve had the chance to work on international projects with German-speaking partners. To maintain my proficiency, I now need regular contact with the language.

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    Wioletta Pasionek
    Marketing & Public relation
    Wiola Pasionek