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SEO and Content in the AI Era – How to Feed Algorithms to Make Them Like Us?

I’ve been thinking about all this “scary” Artificial Intelligence stuff… Because, you know, on one hand, we hear that AI is going to take over the world, steal our jobs, and on the other – it’s going to do everything for us and even…

Done is Better Than Perfect – How to Act Effectively in Marketing and Personal Branding

In the world of marketing and personal branding, it’s easy to fall into the perfectionism trap. We all know the feeling – we want everything we put out into the world to be polished. We want our logo to look modern, our posts to…

Thinking Like a Cat. On Freedom from Others’ Gazes and the Courage to Act Anyway

There are mornings when you just can’t move. You stare at your computer screen, glance at the blank canvas in Canva, tweak the post’s headline for the fourth time, and it still feels too bland, not “pro” enough. And somewhere at the back of…

The Marketer’s Alphabet: How to Speak in a Way That No One Knows What It’s About, but Everyone Clicks “Follow”

After 10 years in marketing, I still don’t know what a shadowban or a Lightroom preset is – so I made a tutorial. A.k.a. the dictionary of buzzwords you hear in meetings and pretend to understand, so you don’t look like a boomer (another…