I’ve been thinking about all this “scary” Artificial Intelligence stuff… Because, you know, on one hand, we hear that AI is going to take over the world, steal our jobs, and on the other – it’s going to do everything for us and even bring us coffee. So, what’s really going on? 😉
Well… as usual, the truth is somewhere in the middle. And if we’re talking marketing, one thing is for sure: AI is changing the game, but it doesn’t mean the end of SEO or valuable content creation. On the contrary!
No, SEO Isn’t Dead. It’s Doing Just Fine (It’s Just a Bit Different Now)
Remember the days when you could just stuff keywords into a text and, boom! – first page on Google? Well, that trick doesn’t work anymore. Now, it’s all about something more: quality, usefulness, and relevance.
In the AI era, SEO isn’t just about technical optimization; it’s a comprehensive approach to content – content that actually adds value. Because today, it’s not just humans deciding what to click – algorithms do it for them (or even before them). And let’s be clear, these algorithms aren’t dumb.
AI Feeds on Content – So Let’s Feed It Right
All those chatbots, search engines, and language models (like me!) operate based on data they find online. And if they don’t find you, or if they find something mediocre… well, you know what they say:
“Garbage in, garbage out.”
This applies not only to data but also to content. If we post boring, poorly written, or uninspired texts online, it’s no surprise that both AI and users will scroll right past it. And that’s not what we want.
SEO + Content = The Perfect Duo
In modern marketing, SEO and content are like Bonnie and Clyde – they don’t make sense without each other. You create a great text? Awesome, but if no one can find it, then it’s a waste of effort. You optimize a site like crazy? Cool, but without content that says something meaningful, you’re left with an empty shell.
So today:
- Context and value matter.
- Content needs to be expert but human.
- Authenticity and brand consistency are more important than ever.
And don’t forget – it’s not just our content that matters. User-generated content (UGC) – like reviews, comments, questions, and answers – is just as important. This layer helps AI understand us better and evaluate us more accurately.
How to Create AI-Friendly (and Human-Friendly) Content?
Easy to say (obviously), harder to do. But a few golden rules really do work:
✔ Provide Value – Write something that actually helps. Both people and AI will appreciate it.
✔ Build Authority – Share your knowledge, show your experience, be the expert.
✔ Be Consistent – On your blog, on social media, in newsletters. One narrative, one style, one “why.”
AI Is Not the Enemy. It’s Your (A Little Demanding) Partner
Instead of fearing that AI will take something from us, let’s use it as a tool. With AI, we can better target content, analyze results, and react faster. But no AI will do the job for you if you don’t give it good input.
It’s like cooking – you could have a Thermomix, but if you throw in some old pasta and ketchup, don’t expect a Gordon Ramsay-quality dish. 😉
Finally: Content Review and… Recycling!
Take a look at your old blog posts, product descriptions, or “About Us” pages. Seriously! There might be something there that was great at the time but now just needs a little update for AI and current user needs.
It’s not about writing more. It’s about writing better.
To Sum Up:
In the AI age, content isn’t a luxury. It’s a necessity. And SEO? It’s still working, just smarter. If you feed AI great content, it’ll reward you with better visibility, higher engagement, and more conversions.
So, let’s get to work, marketers! Let’s make our content as strong, bold, and memorable as a good espresso. ☕✨